Peter Guzman - Open for Opportunity

As President of the Opa Group, Guzman has carved a path as a successful small business owner, real estate investor, and developer. His business ventures have not only flourished but have become a lifeline for local communities, particularly during the pandemic, when he placed a strong emphasis on helping small businesses weather the storm. Understanding when people need support, Guzman rallied behind local businesses, knowing that franchising is deeply rooted in local economies and reinvests in our neighborhoods. This belief fuels his dedication to empowering others to achieve financial independence through entrepreneurship.

As President of The Latin Chamber of Commerce (LCC), Guzman leads an organization with a proud 40-year history of representing and serving the Hispanic community. Under his leadership, the LCC has grown its dynamic membership, offering vital services to local businesses and community members alike. Guzman is passionate about creating opportunities for others, especially those who seek to rise through the ranks of franchising. He often shares, “Someone could go from working at the back of the house in a McDonald’s to owning one. It’s a tremendous opportunity to grow wealth. At the Latin Chamber, we tell people to learn as much as they can, do entrepreneur training, and understand every bit of the operation so they can one day be an owner too.”

Through his connections in Nevada and his work with local legislators, Guzman champions initiatives that reinforce the ties between franchising and community growth. His commitment to fostering economic resilience shines through his unwavering support for small businesses and his advocacy for local reinvestment.

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