DEI

Just as each business is unique, so is franchising. Franchising can break down roadblocks and navigate barriers to ownership while providing equitable opportunities to uplift our families and neighbors—regardless of race, gender or sexual orientation.

Diversity, equity and inclusion makes our franchising community stronger by elevating owners, providing essential jobs and infusing additional support in our local community programs.

A successful entrepreneur in franchising can be anyone from anywhere with the right system and support. No matter a person’s background, franchising represents what is the same in all of us— the desire to earn a stable living, provide for our families by building generational wealth, and to contribute to something bigger than ourselves.

Together, we are Open for Opportunity.

Home » DEI

Azim Saju, HDG Hotels – Ocala, FL

Azim Saju, HDG Hotels – Ocala, FL

Being a part of the franchise community is deeply personal for Azim Saju. His family came to the United States from Kenya in 1972. While his parents worked hard to make ends meet, his mother read about the flourishing hotel business in Florida and became intrigued.

Jyoti Sarolia, Ellis Hospitality – Temecula, CA

Jyoti Sarolia, Ellis Hospitality – Temecula, CA

To Jyoti Sarolia, the American dream was always to own a home. When her family immigrated to America, her parents worked for many years to make this dream a reality. But instead of buying a home, they bought a hotel after years of hard work in various industries. That’s when Jyoti’s American dream changed. Now she wanted to own a business, too. And franchising gave her the opportunity to do just that.

Ruth Agbaji, Code Wiz – Westford, MA

Ruth Agbaji, Code Wiz – Westford, MA

Ruth Agbaji taught herself to code in Nigeria in the early 1990’s. She wanted an opportunity to escape the violence in her country and coding provided her with this chance. Learning code earned her a scholarship to Tufts University, where she received her Master’s degree in Computer Science, and then went on to have a successful career as a Software Engineer working at companies such as Microsoft, Cablevision and Kronos.

Black-owned franchises earn 2.2 times more than Black-owned independent businesses on average

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Companies with stronger ethnic and cultural diversity were 22% more likely to out-perform companies lacking ethnic and cultural diversity

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Franchising offers a unique entrepreneurial avenue for under-resourced people of color across the country, with nearly a 31% minority ownership rate as compared to just 19% of non-franchised small businesses